Drowning in AI Slop?

The internet is suffocating under a blanket of synthetic content. Meanwhile, authentic connection has never been more valuable.

The numbers don't lie.

Cold email response rates have plummeted 40% since 2020. Your inbox is a graveyard of "personalized" messages that clearly aren't. LinkedIn feeds scroll endlessly with the same recycled takes, AI-generated insights, and hollow thought leadership.

Everyone has access to the same content generation tools. Everyone sounds the same. Everyone is saying nothing.

When everything is artificial, authenticity becomes your unfair advantage.

Here's what I learned building to 400,000 followers and users:

Real connection scales. When people trust your voice, when they know you're not just another content mill churning out SEO bait, they don't just buy from you once. They become advocates. They refer friends. They stick around for years.

I've seen this myself while building B2B companies. Content done right gives you a $0 CAC and vocal advocates. But writing that content isn't easy. The sweet spot is content that sounds like you, serves your audience, and beats the algorithms.

"Your brand is what people say about you when you're not in the room. Make sure they're saying something worth repeating."

The hard part isn't having something to say.

You're already an expert in your field. You solve problems every day. You have insights worth sharing. The hard part is turning that expertise into content that cuts through the noise. You need content that's optimized for discovery but authentic to your voice.

That's where we come in. Let us handle the optimization, the formatting, the platform nuances. You focus on what you do best: running your business, serving your clients, building something meaningful.

Strategy That Works

Content that serves your business goals, not just vanity metrics.

Speed Without Sacrifice

Rapid execution that maintains your authentic voice and brand standards.

Stop competing in the race to the bottom.

While everyone else drowns their message in AI-generated mediocrity, you can rise above with content that actually connects, converts, and builds lasting relationships.

Will McTighe
Co-founder, Credence Media
Former Goldman Sachs • Stanford MBA